Vivid Ink Co is a printing company that’s proudly owned and operated by a woman, Daphne Wilson. After spending 8 years as a Graphic Artist at the Salvation Army, Daphne decided to pursue a career in education in 2015. With a BS in Information Technology, she started teaching computer technology and coding to elementary students from grades 1 to 5. Alongside this, Daphne provided freelance graphic and web design services to small businesses. It was during this time that a educator colleague introduced her to a Cricut, a discovery that would change her life forever.
In early 2017, Daphne decided to offer promotional product gifts to her loyal graphic and web design customers, and to her surprise, these gifts became a side hustle that led her to explore the world of apparel design. As the market for crafters began to grow, she shifted her focus to supply-side solutions, providing them with the tools and materials they needed to pursue their craft.
Over the past year, Daphne has invested in multiple pieces of industrial equipment to increase production efficiency and reduce costs. She went from printing 60 t-shirts in two weeks using a Cricut to producing over 60 shirts an hour. Additionally, she has expanded her offerings to include custom transfer patterns, preprinted t-shirt transfers, stickers, retractable banners, signage, backdrops, and more.
Originally, the business was called D.W. Design, utilizing the initials in Daphne’s name. However, she wanted a name that was more unique and better reflected the products and services she offers. After her Instagram page was hacked in December 2021, she took it as a sign to rebrand. After much prayer, she renamed her business the Vivid Ink Co, with the “I” becoming a “we” after her son joined the team.
Daphne and her team create unique designs every day for schools, churches, small businesses, and fundraisers. They are committed to continued growth and expansion, ensuring that every aspect of the print industry is available to their clients. Their ultimate goal is to create designs that exceed expectations and bring joy to their clients and their customers.
Today, the Vivid Ink Co is a family-owned business with a proud New Orleans heritage, operating out of Douglasville, Georgia.